Last updated on August 26th, 2025 at 03:55 am
Are you looking for best ways to optimize your website for On-page SEO?
This blog for you.
From startups to enterprises, having an online presence is essential to make their website professional.
But have you ever thought about how you are going to bring visitors to your website?
Well for that you need to make your website search engine friendly with the right tools. Thus, you’re not missing out on free traffic, leads, and money.
On page SEO is the first stage of SEO that we are going to discuss here. After reading this blog, you will understand the basics of mastering on-page SEO with 2 best tools that are Google Analytics 4 (GA4) and SEMrush.
key Takeaways:
- What is On Page SEO?
- Why should you use GA4 & SEMrush together?
- A step by step guide to learn On-Page SEO
- Some Interesting Stats
So, let’s dig into What is On page SEO means first.
What is On Page SEO?
On-page SEO is the process of making changes to individual web pages to help them rank higher in search engines and bring in more relevant traffic. This includes making the following better:
- Titles and descriptions for meta
- Headings (H1, H2, H3, etc.)
- Linking within the site
- Text that goes with an image
- Speed of the page
- Quality and structure of the content
- Where to put keywords
- Responsive on mobile
These are the vital elements that you need to optimize for creating an SEO optimised web page.
Why should you use GA4 and SEMrush together?
Using GA4 and SEMrush together is like getting hit twice:
| Tool Name | Tool’s Purpose |
| GA4 | Learn about what users do after they click on your website (behavior, engagement, conversions). |
| SEMrush | Find keywords, track its ranking, check SEO status, and look at your competition. |
With the perfect blending of these tools together you can easily find problems that affect your ranking. And once you get the problem, you fix it and keep an eye on performance to make it relevant for the ever changing internet world.
Now let’s discuss how to implement these tools and do Perfect On page SEO for your website.
A Step-by-Step Guide to Learning On-Page SEO
Here are the 5 quick and easy to follow guides that tell you what to do when to do and how to do in your on page seo process.
Step 1: Use SEMrush to do a site audit.
According to the RankMarket, “ 70% of SEO problems are caused by things on the page. That’s why an audit is a very important first step.
First, find out how well your website’s SEO is doing right now.
- Go to SEMrush and click on Site Audit.
- Do a full check of your domain
- Pay attention to the following:
- Links that don’t work (404 errors)
- Missing meta descriptions or title tags that are the same
- Pages are taking so much time in loading
- Problems with mobile usability
- Missing alt tags
Step 2: Use SEMrush to find keywords
The first step to good on-page SEO is to choose the right keywords. You can use SEMrush’s Keyword Magic Tool.
Search for:
- A lot of searches
- Keyword difficulty is low to medium.
- Search intent that is relevant
- Find the main and secondary keywords for each page.
For example, the main keyword is “best running shoes for flat feet.” then your secondary keywords should be “running shoes for arch support” and “flat foot running gear”.
Tip: To make content that ranks for more than one term, group related keywords into topic clusters.
Step 3: Make the structure of your content better
Use the keywords to make the most important parts of your page better:
| Element | Best Practice |
| Title Tag | Keep it short, no more than 60 characters, and use your main keyword. |
| Meta Description | 155–160 characters, interesting, and includes the keyword. |
| Headers (H1–H3) | Put content in a hierarchy and use keywords |
| URL | short, easy to read, and full of keywords |
| Images | Compressed for speed, with alt text that describes it |
| Internal Links | Use anchor text that is full of keywords to link to relevant internal pages. |
You can also use SEMrush’s On-Page SEO Checker. This will tell you how well your pages are optimized for your target keywords and give you suggestions for how to make them better.
Step 4: Use GA4 to keep an eye on how users act
If your page is getting traffic but people are leaving it without taking any action, then you need to find the reason. Use GA4 to see how people interact with your content. It might not be what users want or it might not have clear next steps. So, at this point you need to optimize it for your users.
To check the performance of your web page follow the path:
Go to GA4 > Pages and Screens > Engagement
Then keep an eye on these vital metrics from GA4 on your website:
- Average engagement time: Are people spending time on your page?
- Bounce rate: Are people leaving without doing anything?
- Conversions: Are your calls to action working?
Thus, you will understand your users’ behaviour with your website and make essential changes from time to time.
Step 5: Keep getting better with both tools.
SEO isn’t something you do once; it’s something you do all the time. So once you apply the above mentioned 4 steps, you need to track it.
- Firstly, use SEMrush Position Tracking to keep an eye on how the keyword rankings of your web pages change over time.
- You can see how organic traffic trends change by looking at GA4 Traffic Acquisition reports.
- To keep your site clean and working well, do SEO health checks once a month.
- Update old content on a regular basis based on new keyword opportunities and data on how users act.
That’s it. For a beginner website this is the only step you need to keep your website search engine friendly. But if you are looking for a comprehensive SEO Audit report that will find loopholes of your website then contact SEO experts now.
Real Results: The Strength of On-Page SEO
Businesses that regularly improve their on-page SEO get real results:
- According to Backlinko, less than 1% of those who search click on the second page of Google results.
- According to Statista, Google has around 79% of the global search engine market.
- According to BrightEdge, 68% of website traffic comes from organic and paid search.
- Ten or fewer searches are done on 94.74% of terms each month. (AIOSEO)
- 67% of small firms utilise AI to make their content and SEO better. (SeoProfy)
Last Thoughts
On-page SEO is the most important part of any successful SEO plan. With SEMrush, you can find problems and fix them. And by analysing the performance with GA4 you will know how your strategy is working and improve it timely stay in competition.
If you’re new to SEO or run your own small business website, then you can take free consultation from SEO experts. So, what are you waiting for? Do a full SEMrush audit today or get a free audit report from an expert to know the loophole and optimize your website that gets you closer to the top of the SERPs.
