Keywords are like the blood of an SEO body. You need to do keyword Analysis to know what your audience wants. Then make a plan that helps you dominate the search engine results pages (SERPs) as a whole.
If you want to learn about keyword analysis, then this is the perfect blog for you.
Here you will learn what Keyword Analysis actually means, and also why it’s that important for your website.
So, let’s get started without wasting any words.
What is Keyword Analysis?
Keyword analysis is the process of looking into, judging, and picking the best keywords to target based on:
- What people want to find
- Important
- Search volume
- Rivalry
- Features of SERP
- Possibility of conversion
Instead of blindly going after high-volume keywords, smart keyword analysis helps you to strategically target the right ones. Which means using the right keyword for the right purpose at the right stage of the funnel.
How to do Keyword Analysis for Your Website?
To get handy with keyword analysis, you need to follow these 7 simple steps.
Step 1: Know What People are Looking For
The “why” behind a search query is its search intent. Ignoring intent can hurt your SEO performance, even if you rank.
The Four Types of Search Intent:
- What is the goal of the user?
- Informational: Find out how to do keyword research.
- Navigational: Visit a certain site called “Google Search Console”
- Transactional: Buy something or sign up for “best SEO tools for agencies.”
- Business Investigation: “Ahrefs vs SEMrush”: Compare before you buy
Tip: Look at Google’s SERPs to figure out what people want. If a keyword brings up how-to guides and listicles, it probably means something. It’s transactional if it has product pages.
Step 2: Use SEMrush to Find Keywords That Will Have a Big Impact
Use the SEMrush Keyword Magic Tool to begin your keyword research. Firstly, you need to type your seed keyword.
Sort by:
- Volume: At least 100 for niche markets and 1,000 or more for larger ones
- Keyword Difficulty (KD%): Less than 60% for keywords with little competition
- Goal: Use SEMrush filters to find specific types of intent
- SERP Features: Look for chances like videos, featured snippets, and “People Also Ask.”
Image Ref: Seer Interactive
Data Tip: SEMrush shows the SERP features that show up for each keyword. Using keywords like “Featured Snippet” or “People Also Ask” makes it more likely that your content will show up without anyone clicking on it.
Step 3: Look at the SERP Landscape
It’s not just about the quality of the content; it’s also about knowing what already ranks.
What to Look For:
- The authority of the top results’ domains
- Type of content, like a blog post, a product page, a video, a tool, etc.
- The number of words and the depth of competing pages
- Profiles of backlinks for the best pages (use SEMrush’s Backlink Analytics)
- Featured SERP features include snippets, images, videos, and more.
If the first three results are YouTube videos and you’re writing a blog post, your format probably won’t show up. To win, match the format.
Step 4: Group Keywords into Clusters
Put your 50 to 100 or more keywords into topic clusters based on how relevant and useful they are.
Main Topic: “SEO Strategy”
Cluster Topics Examples
- The Basics of SEO: “What is SEO?” and “How does SEO work?”
- SEO for technology: “SEO checklist for technical issues” and “SEO for site speed”
- “Best practices for meta tags” and “an internal linking guide” are two examples of on-page SEO.
- “SEO copywriting,” “blog SEO tips,” and “content SEO”
Each cluster turns into a blog post or landing page that links to a pillar page. This increases your site’s topical authority.
Step 5: Map Keywords to the Path of the Buyer
If you are aiming to get traffic and sales, you need to match keywords to different parts of your sales funnel. The sales funnel has 4 stages. Every stage needs different types of content. To know better, you can learn from this chart.
| Funnel Stage | Keyword Type | Example |
| Awareness | Informational | “what is CRM software” |
| Consideration | Commercial Investigation | “best CRM for small business” |
| Conversion | Transactional | “buy CRM software online” |
| Commercial Investigation | Compare before buying | “Ahrefs vs SEMrush” |
Use GA4 to keep track of engagement and conversion data from different landing pages. This will help you find out which types of keywords are making you money.
Step 6: Use Keyword Insights to Improve Your Content
After the Mapping, you have the right set of keywords. Now you have to use it properly in your content. In SEO, here are the key places where you need to put the keywords that help your content rank for that particular keyword.
- In the H1, title tag, and URL
- Starting your content
- In the subheading
- In the body content
- Add HowTo, FAQ, Review, and others, and use schema markup to get featured in SERPs.
Simply, everywhere in the webpage content, but remember you need to put keywords in a way that makes sense. So, don’t overly stuff your content with keywords.
Step 7: Keep an Eye on Things, Make Changes, and Do It Again
SEO is a continuous process that your website needs everyday. Use GA4 and SEMrush Position Tracking to:
- Keep an eye on ranking improvements.
- Count visitors by landing page.
- Look at bounce rates and engagement rates.
- Find pages that are getting less traffic and update them.
- Use “SEMrush Organic Research” to find new keyword ideas.
After doing this, if a keyword drops or doesn’t do well,
- look for updates to the algorithm.
- Look at the competitors who beat you.
- Update your content.
Last Thoughts
Keyword Analysis is more than just a part of SEO; it’s the basis for everything you make. When done with purpose, understanding, and a plan, it doesn’t just get you rankings; it gets you SERP domination.
You can create an SEO strategy that will work in the future by using tools like SEMrush and GA4 and making sure that your keywords match the purpose of your content and the way users behave.
