Boost Your Sales with the Best Ecommerce UX Practices
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Ecommerce UX should be a balance of focusing on conversion rate optimization and clear, user-friendly design. If you want to learn some best eCommerce UX practices, you are at the right place. 

Do you know, the two tend to complement each other, and user-friendly design often increases conversion rates by removing friction from the buying process?

For most customers, your website is the first thing they see about you, so it needs to be well-designed and easy to use. Here are some effective eCommerce UX practices that can enhance your website. 

Add Real Customers Product Review and Ratings

Product reviews act as social proof to help convince customers that you are trustworthy because other customers trust you. Adding social proof to your user journey and marketing materials is a best eCommerce UX practice that contributes to the high eCommerce experience by removing doubts from new customers. Thus you can put their minds at ease and increase them to return back to your eCommerce store.

Display reviews and testimonials prominently on your website, and include detailed reviews on every ecommerce product page.

Practical Tips to Apply  

  • Offer an incentive like a discount or free shipping to encourage customers to leave reviews and increase social proof.
  • Register with third-party review sites like Google, Yelp, Trustpilot, GoodFirms, Clutch Reviews to get social proof across all channels.
  • Respond to any negative feedback with an apology and a description of how you will do better in the future to show customers that you value their opinions.

Explain the ​​Benefits of the Product

Listing functionality isn’t effective if you don’t explain how these features will benefit your customers’ lives. Instead of simply listing features, explain how those features offer eCommerce UX practices to a common situation or problem on the home page.

For example, a good face care product may contain retinol, but the benefit is to provide antiages skin, reduce wrinkles, unclogging pores, etc. A supplement may contain protein, but the advantage is faster muscle growth, while a lipstick may have a matte texture, but the advantage is that it stays on the lips all day without the need for reapplying.

Practical Tips to Apply  

  • Include a benefit for each feature you list in your product descriptions.
  • Use customer stories in blog and video format to show how the products you sell have improved your customers’ lives in real-world situations.
  • Determine the problem your product solves and emphasize those problem points in your copy across all parts of the site.

Offer high-quality large Product images

The world is increasingly visual, and users want to have an accurate idea of ​​how your products will look in their homes. With this in mind, displaying high-quality and large images is essential. Not only do they look better and are an essential design element, but they also increase the likelihood of customer conversion. Additionally, you can reduce returns by stating exact expectations of what the products will look like.

Practical Tips to Apply  

  • Take 5–12 images of each product, showing the product in different use cases.
  • Add user-generated content (if it’s quality) to product posts as a form of social proof and an authentic perspective on your products.
  • If possible, use a professional camera for your product images and videos.

Offer Detailed Product Information

The more accurate and clear data you provide to customers, the more likely you are to provide a great e-commerce experience. By providing a detailed product page, you increase customer confidence in your product because they have all the data they need to make an informed decision.

Practical Tips to Apply  

  • Even if you provide a lot of information about the product, avoid a wall of text. Choose bullet points instead.
  • Include every possible detail of your products, including dimensions and materials.
  • Make it as easy as possible for customers to contact you with any product questions.

Break the Wall of Prices and Make it Transparent

One of the biggest frictions for any customer is unexpected costs. If there are price differences between different product versions, make it known immediately. When considering your UX design for an eCommerce store, make sure the cost of shipping is prominent at every stage of the user journey. Unexpected checkout costs can increase cart abandonment rates.

Practical Tips to Apply  

  • Always have a cart displayed in the corner of the screen with the current price of the products displayed next to it.
  • Make sure there is a way for customers to see the shipping cost before they get to checkout.
  • If shipping varies by product or location, consider adding a “shipping calculator” feature.

Keep Call to Action in the Right Place

Each page serves a purpose or directs the site visitor in a certain direction or action. One of the most important principles of e-commerce UX is to display strong calls to action, one on every page. This helps with the flow of your marketing journey and leads customers to the action you want them to take.

Practical Tips to Apply  

  • Try not to make all your calls to action about selling something, as this can come off as pushy in the eyes of consumers.
  • Make sure all calls to action are clickable and take an action like sending an email or opening a new page.
  • Don’t forget to display calls to action in other forms of marketing, such as email and social media.

Use a Single Checkout Page for your Product 

One of the most common reasons for cart abandonment is that the checkout process takes too long. The faster and shorter the checkout process, the more sales you will get and the more pleasant the eCommerce user experience for your customers. To keep the checkout short, limit it to just one page in length and minimize the number of fields included. This eCommerce UX practices not just save your customers time but also encourage them to explore more on your eCommerce store. 

Practical Tips to Apply  

  • Only ask for the most important information; don’t ask for things like phone number and middle name if you don’t need it.
  • Allow users to save details for their next order, so they don’t have to manually enter them again.
  • Allow other payment methods, such as PayPal, so users don’t have to enter their payment information manually.

Provide a Clear Summary of the Buyer’s Order

Transparency is a key part of good eCommerce UI design. Show customers a clear order summary just before they enter the checkout process, so they understand the exact requirements. Include all costs and fees, such as shipping, and each product they purchased. This will give customers the confidence to continue shopping without having to worry about being hit with additional charges at the last minute.

Practical Tips to Apply  

  • Please include additional information in your order summary, such as each product’s return policy.
  • Make sure the order summary is easily accessible to customers and charges are communicated from the start, not just at the last stage before checkout.
  • Allow customers to access their order summary at any time during the process by clicking the cart icon in the corner.

Allow Guests to Explore the Products on Your eCommerce Store

Many users are afraid to create an account to purchase a product, and requiring an account can actually increase cart abandonment rates. To meet the user experience goal of removing as much friction as possible, offer customers the option to check out as a guest. It’s still worth offering a login or registration option, as it can help you collect customer data.

Practical Tips to Apply  

  • Advertise on other parts of your site that you offer as a guest. This will eliminate panic from customers who don’t want to sign up.
  • Allow guests to check out with only the minimum required information, nothing extra.
  • Make the site remember the details of customers who have previously logged in to make the login experience more enjoyable.

Offer of all Popular Payment Methods Options

This best  eCommerce UX practice improves the conversion rate as well as the user journey through the website. By offering all popular payment methods, you remove friction from the user experience and increase the likelihood that customers will convert. The most popular payment methods include PayPal, Apple Pay, and Google Pay. Many of these payment methods are faster than entering your card details, so they’re great for creating a fast user experience.

Practical Tips to Apply  

  • Advertise the payment methods you offer prominently on your website, so users are aware of them before they reach checkout.
  • If possible, get the official badges of these payment methods and add them to your website.
  • Research competitor sites and major companies to see their payment methods, then add them to your site.

Final Note

These are some basic but important  eCommerce UX Practices you can add to your UX design of eCommerce stores. After using these tips, you definitely see the visible difference in your sales and interactions. 

Ultimately, you must remember that the ecommerce business does not give you overnight success. You need consistency, track your consumers’ behavior and provide them with relevant solutions that will help you understand their requirements. After understanding your buyers, you can provide them with appropriate solutions that will give you word of mouth. 

However, if you still want an experienced team to enhance your eCommerce store UX design and uplift your branding, Pixlogix Infotech Pvt. Ltd. is the best place for you. You can contact their support team and get consultancy about which will work for your eCommerce business industry.

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