Category: Digital Marketing

Create Google Analytics Account Best Settings

Create Google Analytics Account Best Settings

Create Google Analytics Account Best Settings guide 2020

Google Analytics is the best product in terms of measurement

Analytics account setup:-

If you have a Google account like “gmail.com” then you can start your process to create a Google Analytics account. If you don’t have a Google account then start to create Gmail Account.

Now, we have a Google account, so we go to Google analytics sign-up page and when you reach to the page you will see these step

Create Google Analytics Account Best Settings

you can in the above pic that a button “sign up free”, click on that then you will reach to a new page like this beneath image…

Create Google Analytics Account Best Settings

After competition from the above page then click “Next Button”, you reach this page…

Create Google Analytics Account Best Settings

Here, you can see three option to choose 1. Web  2. Apps       3. Apps & Web

As per your requirement choose the option then click on the “Next Button”.

Next step is

Create Google Analytics Account Best Settings 1

Be careful while entering the information and when you confirmed that what you fill is correct then click on the finish button.

Create Google Analytics A

So, this the process to create a Google Analytics Account.

Next and final step after that your analytics tool can track your website information and activity that dome by a user or your workfellow.

Now, go to your analytics account dashboard and you will an option in the bottom left corner “Admin” Create Google Analytics Account Best Settings

When you click on the admin section, you will reach to a new page where you will find analytics related setting option.

Create Google Analytics A

In the above pic, you can see that we are in the Property ⇒ Tracking info ⇒ Tracking Code. Now copy the code and paste it in your website header section. If you don’t know that where is the header section you can download a WordPress plugin “Insert Headers and Footers”. If your website is a coding website then tell your website developer to put the code in the header section.

So, this all the process that you will while setting up your analytics account and tracking code setup in your website. One more info that Google Analytics work hierarchies to organize your account.

You can create up to 100 GA(Google Analytics) accounts under one Google account. Also, you can create up to 50 website properties under one Google Analytics account and 25 views under one website property.

Now, we will understand the Analytics dashboard overview…

When you reach on the dashboard page

Create Google Analytics Account Best Settings 2

you will see many options to view your audience and different type of report that useful for your work & you will also see an overview review of your website traffic.

In the above pic you can see in the left section many options are given, we will look what their work.

Home:- In the home tab you will see an overview of the analytics report that means a smart & short report section.

Now we will

Types of Google Analytics reports

  1. Realtime
     
  2. Audience
  3.  Acquisition
  4. Behavior
  5. Conversions

A. Realtime:-

In this section, you can see real-time reports like you open your analytics dashboard you want to see how many users are on your website and some other points that you can see are … 
Overview
Locations
Traffic Sources
Content
Events
Conversions

So, the realtime report is useful for current user or traffic that is available on the present but if after they have gone from your website then Analytics another option is useful.

So, look at other options

2. Audience:-

These reports tell you the whole thing you need to know your visitors. In them, you will find detailed reviews for your visitors’ age and gender (Demographics), what their general interests are (Interests), where they arrive from (Geo > Location) and what language they speak (Geo > Language), how regularly they go to your website (Behavior), and the technology they used to view your website (Technology and Mobile).

Demographics
 Interests
Geo
Behavior
Technology
Mobile
Cross-Device BETA
Custom
 

3.Acquisition

It means from where your visitors originated, these reports will inform you full info that you want to know about visitors on your website (All Traffic).

You can learn the entirety of site visitors from social networks (Social). You also can connect Google Analytics to Google Ads[Property Setting] to learn extra about PPC campaigns and to Google Webmaster Tools / Search Console to learn more about search visitors(SEO). So, you can option you will see these option in the acquisition

All Traffic
Google Ads
Search Console
Social
Campaigns

4. Behavior:-

This will tell you a lot of info you need to know about your page content and reveals what your visitors do on your website. Particularly, the top pages on your website (Site Content > All Pages), the top access pages on your website (Site Content > Landing Pages), and the top go out pages on your internet site (Site Content > Exit Pages).

If you add Site Search, you may be able to see what phrases are searched for (Site Search > Search Terms) and the pages they’re searched upon (Site Search > Pages).

You also can examine how speedy your internet site loads (Site Speed) as well as find specific hints from Google on the way to make your website faster (Site Speed > Speed Suggestions).

5. Conversions

Goal –
If you set up Goals within your Google Analytics, you may see how many conversions on your website has received (Goals > Overview) and though which URLs they happened upon (Goals > Goal URLs). You also can see the path that visitors took to finish the conversion (Goals > Reverse Goal Path).

E-Commerce –
You can see the overview and full view of your eCommerce report about product sales, purchase amounts, and billing locations, etc with this tab.
Multi-Channel Funnels –
Just like its name it works on multipurpose work like you set any goal or e-commerce then it works together to create sales and conversions report. You will find these options in this tab…
Overview
Assisted Conversions
Top Conversion Paths
Time Lag
Path Length
Model Comparison Tool

So, this is all about the dashboard, now we go to the admin section:-

Create Google Analytics Account Best Settings 3

This is a pic of the admin section, and we will look on every setting that’s present in it.

Account

1. Account setting:- In the tab, you can set your name and you will get your Account ID & an option to set your business country.

2. Account User Management:- Here you can add a user or present user’s give permission like Edit, Collaborate, Read & Analyze, Manage Users.

3. All Filter:- Filter work is just like its name that means you can remove unwanted things from your analytics reports.

 More info about filters…

In filter, you will get two templates 1. Pre-defined and Custom

Types:- You can create a filter in two types- 1. Exclude     2. Include only

You can choose to include only or exclude traffic based on select source or destination are:-

ISP domain, IP addresses, Sub-directories & Hostname

Some info about these traffic source:-

 ISP Domain:- When you will choose this option that means you are filter traffic from the ISP(Internet Service Provider). This option is mostly used in a big organisation or a big team. 

IP Addresses:- This option is used when you are working in a small team and you want to filter that data of your team so that you can easily analyze real traffic so, you just need to know the IPs(Internet Protocol) of the device.

Sub-directories:- This is used when you want a report on the particular folder or page of your website.

Hostname:-  This is used when you want a filter report based domain that means you can include or exclude data of the domain.

I will show you 2 predefined filters related ISP and IP:-

ISP:-

Filter Name: F1

Filter Type:  Exclude

Traffic source: ISP Address

Expression: that are equal to

ISP Domain: bsnl.com

IP:- 

Filter Name: F2

Traffic Source: IP Address

Expression: that contain

IP address: 172.16.254.1

 

4. Change History:- Here, you will get notified if any changes are done in account, property, view.

5. Trash Can:- Here, you will get data which is deleted data just like your PC “Recycle Bin”.

 Property:-

You can create 50 website property in one account. Here you will find the option of 
            Property Settings, Property User Management, Tracking Info, Data Deletion Requests

PRODUCT LINKING
 Google Ads Linking
 AdSense Linking
 Ad Exchange Linking

1. Property Setting:- In this setting tab you can see & set basic settings(like tracking ID, username set up, default URL, etc), Advanced setting(you can integrate your Google Ads report with your analytics), etc.

2. Property User Management:- Just like the previous tab in the Account section, it is also wok like that.

3. Tracking Info:-  In this tab, you will get many options related tracking like Tracking Code, Data Collection, Data Retention, User-ID, Session Settings, etc.
                  Tracking code:- You will get a tracking code which we have previously submitted in your website.

                   Data Collection:- You can choose the option to store data of your website activity.

                    Data Retention:- You can choose the option of the retention period for data, the minimum data retention period is 26 months and the maximum is unlimited.

This is all about Google Analytics. Thank you for reading this blog.

 

How to find low competition keywords 4

How to find low competition keywords

Google Keyword Planner

How to do keyword research in 2020?

If you are still thinking about this question and you still facing problem-related keyword research and keyword placing in your website.
Then you can remove this question from your dictionary by reading this blog.
After reading this blog you can easily rank your page or blog in a few days and I will also tell, how you can index your blog in 24 hours.

Why is keyword important for the ranking of the blog?

A keyword is the main key for your success and if you want to rank, then your keyword should relate to your article or blog.

A keyword plays an important role, therefore, a SEOs always suggest to use focus keyword in your blog in an appropriate ratio. So, while choosing any keyword to check its competitor, keyword difficulty.

 

Google and other search engines are updating their ranking method, on the net, there are many tools available for keyword research, some of them are paid & some tools are free.

But here I will tell about the free tool and also tell you how you can utilize that very well so that, you can be free from this question “How to find low competition keywords”.

Before starting this. I just need to ask you some question

1. Are you still using the same old technique like create content on a popular blog?

2. Do you use others keyword without any research?

3. What result you will get after using the old technique?

So, I just want to say that if you are still using the same old technique of the keyword research then, it might affect(in a wrong way) you rather than helping you. In present time many bloggers are available on the web and everyone is doing efforts, they can get better results but everyone knows that to get a better result, you need to do hard work and copying content is not hard work.

Before you start doing keyword research please keep this note in your mind…

  1. What is your niche?
  2. Find different categories if available in that Niche.
  3. Find a related name in that niche and make a sheet in Excel.

Step 1. In keyword research:-

So, you know about your target Niche or topic and you have some name related that niche in Excel form.

Open a search engine and search your niche’ related blog in the result you will get some famous or trending blog in your targets niche.

So, when you search a blog, you noticed that google provides you with some suggestion keyword on that topic by that you can get a better result in your target field and all the suggestion term is a keyword so note down that keyword also.

Now, you have a collection of keywords related to your topic.

Step 2. Keyword research tool

On the web, you can find lots of keywords planner tool but here I am going to tell you about the tool which is available for and provide my very famous company and If you read it that how to use it then you don’t need any other tool.

So, let’s start…

The tool is Google Keyword Planner

Google Keyword Planner:-

                                          The Google Keyword Planner tool is very famous and it is free of cost.

Google provides many free services and tools for their use but many people think these tools are not useful but my friends I want to say that I did a  poll on the LinkedIn about which keyword planner is good and in that Poll many people voted to Google Keyword Planner, who participate in the pole are digital Marketer.

Many people who are new in the field of research by using Google Keyword Planner they are worried that they are not able to find the keyword planner tool and I also face the same problem but you don’t worry because I will tell you how you can access it.

1. Open Google Ads site and create your Google Ads account. Go to the homepage of your Google Ads account.

Google Keyword Planner

2. Next step is, you can see a section like this and click on the indicated name

Google Keyword Planner

 after clicking on the text, you will see this type of viewGoogle Keyword Planner

now you need to click on the indicated arrow name then you will reach to this location

Google Keyword Planner

Click on the indicated box, after that you will reach the exact location where you can start your keyword research

Google Keyword Planner

In the above picture, you can see a blank box where I have written “1”, here you need to write your target niche keywords which one you have selected earlier in an Excel sheet.

 After every keyword, use common to separate the keyword.

After placing keyword you will find an option of language and location beneath of the keyword placement place, choose your language and location as per your requirement.

Then, you will see the option of entering a domain to use as a filter but if you don’t want to place your URL then you can skip this option and press “Get Result” button.

You will this type of result

Google Keyword Planner

Keyword (by relevance)                      Avg. monthly searches                                                                Competition

See your search keyword                       No. of searches done of the keyword                                         It will tell you usefulness

Now, you need to choose that keyword which has high searches and low competition or medium competition.

After choosing your target keyword, the next step is to find you sub keyword which is used in the content so to choose a sub keyword just look at the result that you can see your target keyword but some other keywords that related to your main topic so take that keyword as your sub keywords.

Thank you for reading this blog. Tdigitalguru a digital marketing agency if you want to want any suggestion or you want digital marketing service contact us.

 

 

Install SSL Certificate

Install SSL Certificate

Install SSL certificate Cpanel GoDaddy

What is an SSL certificate?

Secure Sockets Layer(SSL), a global trendy security era that permits encrypted communication among a web browser and a web server.

It is utilised by most of online corporations and individuals to reduce the threat of sensitive information being stolen or tampered with the aid of hackers and identification thieves. In essence, SSL permits for a private “conversation” simply between the two parties.

So, here you learn, how to get free SSL Certificate and how to install that certificate in your Cpanel.

1. SSL Site

Go to  SSL For Free

Free SSL Certificates & Wildcard SSL Certificates in Minutes

After going to this website, you will see this type of user interface 

Install SSL Certificate

Here you need to enter your website URL like Tdigitalguru.com.

After entering your domain name, click on the “Create Free SSL Certificate” button that you can see on the right side.

Then you will land on another page where you need to log in to your enter your login account so, enter your email id and password then click to enter.

 

2. Now you come to this page 

Install SSL Certificate 5

Here you can see a box name “Enter Domains” so enter your domain name with an extension like com, in, etc after doing this press on the enter button.

3. In third steps, you will reach this page

install ssl certificate

Here you select a free option then click on Next Step button in button right corner.

4. In the Fourth step, you will see this type of section

This page is for the verification process so here you choose HTTP File Upload option.

You can see that I have chosen the same option.

In the picture, you can see 4 options

 

  1. Download an Auth file.
  2. Upload File in File Manager:- Here you can see a path address given where you need to upload your downloaded file. So will create that path in your Cpanel file manager section. 
    1. Open your Cpanel and go to file manager section.install ssl certificate
    2. You can see a name in  the first position that .well-known, click on the name
    3. If you did not find .well-know folder then create it after that go with further processinstall ssl certificate
    4. You can see an arrow that indicating to name Folder click on the name. Here, will see a box that you can see on the above picture now write the name “.well-known/pki-validation”, click create the folder.
    5. Open the created folder and upload that file in the folder.
  3. A link through that you can check your file upload or not:- After completion of file upload click on the link that in 3rd number. A new tab will open where you can get confirmation that your file uploaded.
  4. Next option

install ssl certificate

 

5. When you click on the next step you will go to the next page

install ssl certificate

Click on Verify Domain

6. After verifying, you will reach this page

install ssl certificate

Here you can see the name “server type”

Now in Default Format, you choose Cpanel, then “download the certificate zip” file in your computer. 

7. After download that zip file and opens that file or extracts that file then you will see 3 files in that zip file

install ssl certificate

8. Open your Cpanel and choose this file

install ssl certificate

Click on the SSL/TLS option in your Cpanel. After clicking on the link, you see a new section

install ssl certificate

Click on the indicated link then you will reach to a new pageinstall ssl certificate

In this above pic. you can see that the first step is to choose a domain name on which you want to install the SSL certificate.

So, choose your domain name.

After that you can see three option here you need to fill information that you will get from that “zip files” if you remember that there are 3 files with the exact name like in the picture box name.

Now separately choose the name and open that named file and copy that code then paste it here.

Step by step you need to fill all the boxes with their code then click on the install certificate button.

Here you work is completed, now go to Free SSL Site there you click on Next, so here you have done all the work.

Thank you for reading this Install SSL Certificate and if you like then you read, my another blog on SSL installation.

 

Install SSL Certificate. In this blog, you will read how to install SSL Certificate in Cpanel GoDaddy. All the Steps is shown by picture and very Quick & Easy way

SEO Stop Words

SEO Stop Words

        SEO Stop Words | List of Stops Words look before write

You are a blogger or you write content, do you ever think that, is there any word that ignores by a search engine or might affect your ranking or words that not work on your desired target.

What are the SEO stop words?

SEO Stop words are the words that are ignored by a search engine because they are very common and create space on the web. It does not influence the search engine result page. 

Does SEO stop words affect SEO?

Not really, it affects SEO work but, if you use it more than usual then it can affect, search engine ignore these words while crawling or showing the result.

Tips: If you want to use these words, you can use but don’t use many times and avoid using these words in the URL.

These are the list of SEO stop words 

  • A
  • Able
    About
    Above
    Abroad
    According
    Accordingly
    Across
    Actually
    Adj
    After
    Afterwards
    Again
    Against
    Ago
    Ahead
    Ain’t
    All
    Allow
    Allows
    Almost
    Alone
    Along
    Alongside
    Already
    Also
    Although
    Always
    Am
    Amid
    Amidst
    Among
    An
    And
    Another
    Any
    Anybody
    Anyhow
    Anyone
    Anything
    Anyway
    Anyways
    Anywhere
    Apart
    Appear
    Appreciate
    Appropriate
    Are
    Aren’t
    Around
    As
    A’s
    Aside
    Ask
    Asking
    Associated
    At
    Available
    Away
    Awfully
  • B
  • Back
    Backwards
    Be
    Became
    Because
    Become
    Becomes
    Becoming
    Been
    Before
    Beforehand
    Begin
    Behind
    Being
    Believe
    Below
    Beside
    Besides
    Best
    Better
    Between
    Beyond
    Both
    Brief
    But
    By
  • C
  • Came
    Can
    Cannot
    Cant
    Can’t
    Caption
    Cause
    Causes
    Certain
    Certainly
    Changes
    Clearly
    C’mon
    Co
    Co.
    Com
    Come
    Comes
    Concerning
    Consequently
    Consider
    Considering
    Contain
    Containing
    Contains
    Corresponding
    Could
    Couldn’t
    Course
    C’s
    Currently
  • D
  • Dare
    Daren’t
    Definitely
    Described
    Despite
    Did
    Didn’t
    Different
    Directly
    Do
    Does
    Doesn’t
    Doing
    Done
    Don’t
    Down
    Downwards
    During
  • E
  • Each
    Edu
    Eg
    Eight
    Eighty
    Either
    Else
    Elsewhere
    End
    Ending
    Enough
    Entirely
    Especially
    Et
    Etc
    Even
    Ever
    Evermore
    Every
    Everybody
    Everyone
    Everything
    Everywhere
    Ex
    Exactly
    Example
    Except
  • F
  • Fairly
    Far
    Farther
    Few
    Fewer
    Fifth
    First
    Five
    Followed
    Following
    Follows
    For
    Forever
    Former
    Formerly
    Forth
    Forward
    Found
    Four
    From
    Further
    Furthermore
  • G
  • Get
    Gets
    Getting
    Given
    Gives
    Go
    Goes
    Going
    Gone
    Got
    Gotten
    Greetings
  • H
  • Had
    Hadn’t
    Half
    Happens
    Hardly
    Has
    Hasn’t
    Have
    Haven’t
    Having
    He
    He’d
    He’ll
    Hello
    Help
    Hence
    Her
    Here
    Hereafter
    Hereby
    Herein
    Here’s
    Hereupon
    Hers
    Herself
    He’s
    Hi
    Him
    Himself
    His
    Hither
    Hopefully
    How
    Howbeit
    However
    Hundred
  • I
  • I’d
    Ie
    If
    Ignored
    I’ll
    I’m
    Immediate
    In
    Inasmuch
    Inc
    Inc.
    Indeed
    Indicate
    Indicated
    Indicates
    Inner
    Inside
    Insofar
    Instead
    Into
    Inward
    Is
    Isn’t
    It
    It’d
    It’ll
    Its
    It’s
    Itself
    I’ve
  • J
  • Just
  • K
  • Keep
    Keeps
    Kept
    Know
    Known
    Knows
  • L
  • Last
    Lately
    Later
    Latter
    Latterly
    Least
    Less
    Lest
    Let
    Let’s
    Like
    Liked
    Likely
    Likewise
    Little
    Look
    Looking
    Looks
    Low
    Lower
    Ltd
  • M
  • Made
    Mainly
    Make
    Makes
    Many
    May
    Maybe
    Mayn’t
    Me
    Mean
    Meantime
    Meanwhile
    Merely
    Might
    Mightn’t
    Mine
    Minus
    Miss
    More
    Moreover
    Most
    Mostly
    Mr
    Mrs
    Much
    Must
    Mustn’t
    My
    Myself
  • N
  • Name
    Namely
    Nd
    Near
    Nearly
    Necessary
    Need
    Needn’t
    Needs
    Neither
    Never
    Neverf
    Neverless
    Nevertheless
    New
    Next
    Nine
    Ninety
    No
    Nobody
    Non
    None
    Nonetheless
    Noone
    No-One
    Nor
    Normally
    Not
    Nothing
    Notwithstanding
    Novel
    Now
    Nowhere
  • O
  • Obviously
    Of
    Off
    Often
    Oh
    Ok
    Okay
    Old
    On
    Once
    One
    Ones
    One’s
    Only
    Onto
    Opposite
    Or
    Other
    Others
    Otherwise
    Ought
    Oughtn’t
    Our
    Ours
    Ourselves
    Out
    Outside
    Over
    Overall
    Own
  • P
  • Particular
    Particularly
    Past
    Per
    Perhaps
    Placed
    Please
    Plus
    Possible
    Presumably
    Probably
    Provided
    Provides
  • Q
  • Que
    Quite
    Qv
  • R
  • Rather
    Rd
    Re
    Really
    Reasonably
    Recent
    Recently
    Regarding
    Regardless
    Regards
    Relatively
    Respectively
    Right
    Round
  • S
  • Said
    Same
    Saw
    Say
    Saying
    Says
    Second
    Secondly
    See
    Seeing
    Seem
    Seemed
    Seeming
    Seems
    Seen
    Self
    Selves
    Sensible
    Sent
    Serious
    Seriously
    Seven
    Several
    Shall
    Shan’t
    She
    She’d
    She’ll
    She’s
    Should
    Shouldn’t
    Since
    Six
    So
    Some
    Somebody
    Someday
    Somehow
    Someone
    Something
    Sometime
    Sometimes
    Somewhat
    Somewhere
    Soon
    Sorry
    Specified
    Specify
    Specifying
    Still
    Sub
    Such
    Sup
    Sure
  • T
  • Take
    Taken
    Taking
    Tell
    Tends
    Th
    Than
    Thank
    Thanks
    Thanx
    That
    That’ll
    Thats
    That’s
    That’ve
    The
    Their
    Theirs
    Them
    Themselves
    Then
    Thence
    There
    Thereafter
    Thereby
    There’d
    Therefore
    Therein
    There’ll
    There’re
    Theres
    There’s
    Thereupon
    There’ve
    These
    They
    They’d
    They’ll
    They’re
    They’ve
    Thing
    Things
    Think
    Third
    Thirty
    This
    Thorough
    Thoroughly
    Those
    Though
    Three
    Through
    Throughout
    Thru
    Thus
    Till
    To
    Together
    Too
    Took
    Toward
    Towards
    Tried
    Tries
    Truly
    Try
    Trying
    T’s
    Twice
    Two
  • U
  • Un
    Under
    Underneath
    Undoing
    Unfortunately
    Unless
    Unlike
    Unlikely
    Until
    Unto
    Up
    Upon
    Upwards
    Us
    Use
    Used
    Useful
    Uses
    Using
    Usually
  • V
  • Value
    Various
    Versus
    Very
    Via
    Viz
    Vs
  • W
  • Want
    Wants
    Was
    Wasn’t
    Way
    We
    We’d
    Welcome
    Well
    We’ll
    Went
    Were
    We’re
    Weren’t
    We’ve
    What
    Whatever
    What’ll
    What’s
    What’ve
    When
    Whence
    Whenever
    Where
    Whereafter
    Whereas
    Whereby
    Wherein
    Where’s
    Whereupon
    Wherever
    Whether
    Which
    Whichever
    While
    Whilst
    Whither
    Who
    Who’d
    Whoever
    Whole
    Who’ll
    Whom
    Whomever
    Who’s
    Whose
    Why
    Will
    Willing
    Wish
    With
    Within
    Without
    Wonder
    Won’t
    Would
    Wouldn’t
  • Y
  • Yes
    Yet
    You
    You’d
    You’ll
    Your
    You’re
    Yours
    Yourself
    Yourselves
    You’ve
  • Z
  • Zero

Thank you for reading this and if you want to read about On-page SEO then you click on the link or you can follow my blog by writing your name and email id in the footer section available form. My blog subscribed by 200 people.

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What are breadcrumbs

What are Breadcrumbs

What are breadcrumbs? Why is it important for SEO?

The breadcrumb trail is a helpful apparatus for both website specialists and SEO specialists. It encourages Google bots to all the more likely to comprehend the site chain of command, and it causes clients to perceive their present situation on the site.

What are breadcrumbs?

A breadcrumb is a type of path that shows the main page location, frequently situated at the head of a page showing where the client is on the site. Like, when you visit someone website you will see a navigation path. Each progression of that way is interactive, right back to the landing page.

Do you know why this navigational assistance called a breadcrumb? When Hansel and Gretel went into the forest areas, Hansel dropped bits of bread onto the ground, so they could discover their direction home on the off chance that they got lost.

Types of Breadcrumbs are

These are the most common breadcrumbs are…

  1. Hierarchy-based breadcrumbs or Location-Based Breadcrumbs

This is the most common type of breadcrumbs. This tells you where you are in a site structure and how many steps there are to get back to the main page ex:- Service> SEO > On-page 
So, it represents the structure of the page and helps users to understand the site’s multiple level hierarchies for better navigation.
In this type of structures, people find very easy to locate their self on-site and easily can go to the home page or main page.

What are breadcrumbs

  1. Attribute-based breadcrumbs

This type of breadcrumbs you can see on e-commerce site because of their different type of product available and every product has different feature and type, this relationship of products to one another, help users to find a new idea or product type for example; Home > Product category > Gender > Size > Color

 

  1. History-based Breadcrumbs

It works just like its name that when you visit any site some of you will see the option of the previous button or back button option. This can be useful when the user has reached the product page after applying multiple filters on the category page, with a history-based trail, the user can quickly go to one of the previous pages in their path, so you get something like this: Home > mobile> Samsung > under 35000 > 5G.

Where to Use Breadcrumbs

Now, this question always comes to mind where to use breadcrumbs so breadcrumbs are useful on that website which have many pages or blogs. Like I said before that it is useful and helpful for both the crawler of a search engine and user to navigate.

Do not use breadcrumbs in this format like categories are disorder, copy main navigation or you can say that doesn’t create confusion in the mind of user or crawler because it affects your website traffic or creates problem to index your URL in SERP.

 

Benefits of Using Breadcrumbs

Improve User-Experience:-

People search on net information but when they find new information they try to look that but after some time they want to go their desired location, but they are lost and everyone hates this because they fill that why they come to the site they forget. But if you use breadcrumbs then people can easily navigate that place so that people will stay on your site by this user will again come to your site.

Reduce bounce-rate

When people find their self listed on the website, or they will not get the desired result after clicking on the link then most probably people will look to some other site, this can increase your website bounce rate, instead of that if you properly indicate the location then your website not go to other site and most probably they will read some other related blogs also.

Improve your SERP result

If you properly placed breadcrumbs then most probably google will love to index your page and show to a search engine while people search-related keyword query. Proper navigation is happening when you properly interlink your pages.

Do breadcrumbs helpful in SEO

When we talk about SEO benefit then we can not say that it will directly affect your SEO but yes it will improve your ranking after some time. If you use breadcrumbs in your website then it will create an impact on SERP result and if people searching on the basis of a category than most probably he/she will click on it.

 

Conclusion:-

When you have a greater chance to improve your ranking or visibility then why not use that. By use of this, you can manage your visitors in an indirect way. And create a better value for your site in the memory of google and user.

I have written some other blog on the digital marketing term so if you want to read them, then you can follow this link Blog

Thank you for reading this What are breadcrumbs? Why are they important for SEO?

 

 

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