Create Google Analytics Account Best Settings guide 2020
Google Analytics is the best product in terms of measurement
Analytics account setup:-
If you have a Google account like “gmail.com” then you can start your process to create a Google Analytics account. If you don’t have a Google account then start to create Gmail Account.
Now, we have a Google account, so we go to Google analytics sign-up page and when you reach to the page you will see these step
you can in the above pic that a button “sign up free”, click on that then you will reach to a new page like this beneath image…
After competition from the above page then click “Next Button”, you reach this page…
Here, you can see three option to choose 1. Web 2. Apps 3. Apps & Web
As per your requirement choose the option then click on the “Next Button”.
Next step is
Be careful while entering the information and when you confirmed that what you fill is correct then click on the finish button.
So, this the process to create a Google Analytics Account.
Next and final step after that your analytics tool can track your website information and activity that dome by a user or your workfellow.
Now, go to your analytics account dashboard and you will an option in the bottom left corner “Admin”
When you click on the admin section, you will reach to a new page where you will find analytics related setting option.
In the above pic, you can see that we are in the Property ⇒ Tracking info ⇒ Tracking Code. Now copy the code and paste it in your website header section. If you don’t know that where is the header section you can download a WordPress plugin “Insert Headers and Footers”. If your website is a coding website then tell your website developer to put the code in the header section.
So, this all the process that you will while setting up your analytics account and tracking code setup in your website. One more info that Google Analytics work hierarchies to organize your account.
You can create up to 100 GA(Google Analytics) accounts under one Google account. Also, you can create up to 50 website properties under one Google Analytics account and 25 views under one website property.
Now, we will understand the Analytics dashboard overview…
When you reach on the dashboard page
you will see many options to view your audience and different type of report that useful for your work & you will also see an overview review of your website traffic.
In the above pic you can see in the left section many options are given, we will look what their work.
Home:- In the home tab you will see an overview of the analytics report that means a smart & short report section.
Now we will
Types of Google Analytics reports
In this section, you can see real-time reports like you open your analytics dashboard you want to see how many users are on your website and some other points that you can see are …
So, the realtime report is useful for current user or traffic that is available on the present but if after they have gone from your website then Analytics another option is useful.
So, look at other options
These reports tell you the whole thing you need to know your visitors. In them, you will find detailed reviews for your visitors’ age and gender (Demographics), what their general interests are (Interests), where they arrive from (Geo > Location) and what language they speak (Geo > Language), how regularly they go to your website (Behavior), and the technology they used to view your website (Technology and Mobile).
It means from where your visitors originated, these reports will inform you full info that you want to know about visitors on your website (All Traffic).
You can learn the entirety of site visitors from social networks (Social). You also can connect Google Analytics to Google Ads[Property Setting] to learn extra about PPC campaigns and to Google Webmaster Tools / Search Console to learn more about search visitors(SEO). So, you can option you will see these option in the acquisition
This will tell you a lot of info you need to know about your page content and reveals what your visitors do on your website. Particularly, the top pages on your website (Site Content > All Pages), the top access pages on your website (Site Content > Landing Pages), and the top go out pages on your internet site (Site Content > Exit Pages).
If you add Site Search, you may be able to see what phrases are searched for (Site Search > Search Terms) and the pages they’re searched upon (Site Search > Pages).
You also can examine how speedy your internet site loads (Site Speed) as well as find specific hints from Google on the way to make your website faster (Site Speed > Speed Suggestions).
If you set up Goals within your Google Analytics, you may see how many conversions on your website has received (Goals > Overview) and though which URLs they happened upon (Goals > Goal URLs). You also can see the path that visitors took to finish the conversion (Goals > Reverse Goal Path).
You can see the overview and full view of your eCommerce report about product sales, purchase amounts, and billing locations, etc with this tab.
Multi-Channel Funnels –
Just like its name it works on multipurpose work like you set any goal or e-commerce then it works together to create sales and conversions report. You will find these options in this tab…
Top Conversion Paths
Model Comparison Tool
So, this is all about the dashboard, now we go to the admin section:-
This is a pic of the admin section, and we will look on every setting that’s present in it.
1. Account setting:- In the tab, you can set your name and you will get your Account ID & an option to set your business country.
2. Account User Management:- Here you can add a user or present user’s give permission like Edit, Collaborate, Read & Analyze, Manage Users.
3. All Filter:- Filter work is just like its name that means you can remove unwanted things from your analytics reports.
More info about filters…
In filter, you will get two templates 1. Pre-defined and Custom
Types:- You can create a filter in two types- 1. Exclude 2. Include only
You can choose to include only or exclude traffic based on select source or destination are:-
ISP domain, IP addresses, Sub-directories & Hostname
Some info about these traffic source:-
ISP Domain:- When you will choose this option that means you are filter traffic from the ISP(Internet Service Provider). This option is mostly used in a big organisation or a big team.
IP Addresses:- This option is used when you are working in a small team and you want to filter that data of your team so that you can easily analyze real traffic so, you just need to know the IPs(Internet Protocol) of the device.
Sub-directories:- This is used when you want a report on the particular folder or page of your website.
Hostname:- This is used when you want a filter report based domain that means you can include or exclude data of the domain.
I will show you 2 predefined filters related ISP and IP:-
Filter Name: F1
Filter Type: Exclude
Traffic source: ISP Address
Expression: that are equal to
ISP Domain: bsnl.com
Filter Name: F2
Traffic Source: IP Address
Expression: that contain
IP address: 172.16.254.1
4. Change History:- Here, you will get notified if any changes are done in account, property, view.
5. Trash Can:- Here, you will get data which is deleted data just like your PC “Recycle Bin”.
You can create 50 website property in one account. Here you will find the option of
Property Settings, Property User Management, Tracking Info, Data Deletion Requests
Google Ads Linking
Ad Exchange Linking
1. Property Setting:- In this setting tab you can see & set basic settings(like tracking ID, username set up, default URL, etc), Advanced setting(you can integrate your Google Ads report with your analytics), etc.
2. Property User Management:- Just like the previous tab in the Account section, it is also wok like that.
3. Tracking Info:- In this tab, you will get many options related tracking like Tracking Code, Data Collection, Data Retention, User-ID, Session Settings, etc.
Tracking code:- You will get a tracking code which we have previously submitted in your website.
Data Collection:- You can choose the option to store data of your website activity.
Data Retention:- You can choose the option of the retention period for data, the minimum data retention period is 26 months and the maximum is unlimited.
This is all about Google Analytics. Thank you for reading this blog.