Main eCommerce Trends You Should Know About In 2023
eCommerce is growing all over the world — this is of course an advantage for business owners. On the other hand, the popularization of this area also means an increase in competition, so without improving your enterprises, it will be impossible to succeed.
The experts from MasterBundles, who constantly inspect the trends, have collected the top nuances that need to be given a lot of attention in the coming year to get the most out of the audience. Let’s explore ten potential trends — implementing at least some of them will allow you to achieve high competitiveness!
Personalization has been in demand already this year, and it’s not going to decrease or disappear altogether. No matter what industry you are in (B2B or B2C), the target audience will be 100% interested in this trend. A study by Statista found that only 12% of customers weren’t motivated by personalized experiences to continue shopping. You don’t want to miss the remaining almost ⅘ of the audience, do you?
How to implement personalization?
- Create a free guide to help solve problems that your customers have.
- Create tons of targeted content in the form of videos and infographics.
- Incorporate product recommendations into email marketing.
- Send customers valuable information about the products/services they have already purchased.
And, of course, do not forget to offer users those products that should interest them based on their preferences.
#2: Environmental Sustainability
Sustainability is a modern trend that has been on top for several years, but its demand continues to grow and requires business owners to adapt. This can be seen from the results of the latest polls:
- 90% of American buyers are willing to delay the delivery of the product if it will make the process more sustainable;
- 50% of UK buyers would like companies to create products that use less packaging materials;
- over the past 6 years (since 2016), the demand for eco-friendly products has grown by more than 70% worldwide.
To bring sustainability into eCommerce, experts recommend these non-obvious tricks to reduce your carbon footprint:
- cooperate only with those service providers who are interested in eco-friendliness and use renewable energy sources;
- optimize the images on the site so that their loading takes a minimum of time;
- optimize store navigation so that customers do not use their devices longer than necessary.
For the latter tip, customers can find cool professional Shopify templates that load quickly and meet the needs of their business on the MasterBundles website. Be sure to check out the whole graphic marketplace, because here you can find a lot of interesting products that will be relevant to your eCommerce.
#3: Individual Packing
So, personalization and sustainability will be in demand, but there is another trend that is partly a combination of both. Most likely next year the customer will want to see individual packages. For example:
- minimalistic ones with an emphasis on minimal resource consumption;
- ones supplemented with handwritten notes with thanks from the stores;
- packaging that can be used for other purposes after removal from the goods.
Such ideas are a great idea, as a survey from Ipsos mentions that about 70% of American consumers believe that package design influences their purchase decision. So forget the simple boxes and make the packaging part of the product!
From 2019 to 2022, the demand for chatbots is steadily growing, so it makes sense to predict the popularity of this trend in 2023-2024. Most customers expect that in addition to the hotline and communication with the dispatcher via email, they will be able to get the necessary information through a fast and convenient chatbot. In addition, experts believe that soon this feature will become not just indispensable, but also a new standard of service.
#5: Artificial Intelligence
Most likely, next year artificial intelligence will be actively introduced into eCommerce, being used for various tasks:
- collecting relevant data about customer preferences;
- detecting fraudulent accounts and transactions;
- product inventory management;
- and of course customer service.
Artificial intelligence will become the tool that will allow you to quickly create content and effectively distribute it, as well as serve customers and the needs of the online store in a way that no living person can.
#6: Maximum Attention to Data Protection
As we have pointed out, personalization is incredibly important, but any collection of customer data creates the risk of losing it or falling into the wrong hands. Thus, eCommerce owners need to think about how to collect the right information without dealing with a lot of sensitive data.
Some more relevant tricks:
- don`t ask the client to register to complete the purchase — let it be the user’s free choice;
- remove adding payment details or remembering email addresses by default, and let the client check the box instead of removing the automatic one.
#7: Mobile Shopping Convenience
The relevance of this trend can also be confirmed by some statistical information — last year, approximately 72.9% of the total eCommerce volume occurred through mobile devices (smartphones or tablets).
If your store is still not optimized for this category of devices, then this is a critical omission – you should do it right now. If there is already a mobile version, then think about how it can be improved. For example, make navigation even simpler and more minimalistic, remove pop-ups that overlap some of the content, and add finger-friendly buttons.
You can also pin a shopping cart button, shorten product descriptions, and optimize visual content for mobile eCommerce, as image quality directly impacts purchasing decisions.
#8: More Video Content
This trend may seem too hackneyed, but the demand for video content is something that simply must not be forgotten. Add videos to your website, social media channels, and store mobile apps, because the dynamics perfectly attract the attention of the target customer, keep them on the page longer, and influence the purchase decision.
This is especially true for those products that are difficult to assess only by the photo. A striking example is a furniture that can change its configuration since only a video will allow you to see the process of transition from one form to another.
#9: Banking Sector Expansion
If an eCommerce platform does not think about optimizing payment options, then success and competitiveness will be in question. But the abundance of convenient banking methods is an immortal trend that will significantly increase the conversion rate.
In addition, mobile shopping is becoming more familiar and in demand, so it is critically important to review and optimize the banking sector. The main desire of the client is the ability to pay for services or products quickly and safely.
According to Statista, approximately 50% of payments worldwide are made through electronic and mobile wallets. This parameter will grow to at least 53% by 2025. But credit cards are not so popular — they are used only for 21% of transactions. Be sure to remember it!
So, readers have already seen nine major trends for the next year. Most of them are not innovative, but only an echo of already existing ones. It’s important to keep track of what customers like and what features are really useful for eCommerce, to apply them or develop already implemented ones — this will be helpful for your business!