What is A Press Release?
A press release is a written communication, typically distributed to news outlets, announcing something newsworthy about a company or organization. It is a way to inform the media and the public about a particular event, product, service, or milestone that the company or organization wishes to promote.
Press releases are written in a journalistic style and typically include quotes from company representatives or experts. They can cover a number of topics, including new product launches, mergers and acquisitions, awards, personnel changes, and other newsworthy events. It is a popular tool in public relations, as they can help to generate media coverage and raise brand awareness.
History Of Press Release For SEO
It have been used for SEO purposes for more than a decade. In the early days of search engine optimization (SEO), press release were an effective way to build backlinks to a website. Backlinks are an essential component of off-page SEO, as they help search engines like Google understand the popularity and authority of a website.
At the time, press release distribution services were quite popular, and many businesses used them to distribute press release and build backlinks to their websites. The idea was that by distributing a it through a service, it would be picked up by news outlets and other websites, generating backlinks to the company’s website.
However, over time, Google and other search engines began to crack down on spammy backlink-building tactics, including the use of press release solely for SEO purposes. In 2013, Google issued a warning to webmasters that the use of press release for SEO was against its guidelines.
Since then, the use of press release for SEO has evolved. While building backlinks through press release is no longer a recommended tactic, it can still be useful for off-page SEO in other ways. For example, they can be used to generate media coverage and social shares, which can indirectly contribute to better SEO. Additionally, well-written press release can help to establish a company’s expertise and authority in a particular industry, which can lead to more natural backlinks over time.
Why Press Release are a Key Element in Any Off-Page SEO Campaign
It is a key element in any off-page SEO campaign for several reasons:
- Backlink building: While using press release solely for building backlinks is no longer recommended, they can still be an effective way to generate natural backlinks. When a press release is distributed and picked up by news outlets or other websites, it can generate natural backlinks to the company’s website. These backlinks can help to improve the website’s authority and search engine rankings.
- Brand visibility: Press release can help to increase brand visibility by getting a company’s name in front of a wider audience. When a press release is distributed, it can be picked up by a variety of news outlets, social media channels, and other online sources, which can help to increase the company’s visibility.
- Media coverage: Press release are a great way to generate media coverage and get a company’s story in front of journalists and other influencers. When a press release is picked up by a news outlet, it can generate additional coverage and attention for the company, which can help to raise brand awareness and credibility.
- Expertise and authority: By sharing news and information about a company or industry, press release can help to establish a company’s expertise and authority in a particular area. This can lead to more natural backlinks and improve the company’s visibility and reputation.
Overall, press release can be a valuable tool in any off-page SEO campaign, as they can help to improve backlink building, brand visibility, media coverage, and expertise and authority. However, it’s important to use press release strategically and to ensure that they are well-written and newsworthy to maximize their impact.
The Art of Writing and Distributing Press Release for Better Off-Page SEO
It is a powerful tool for off-page SEO, but they need to be written and distributed strategically to be effective. Here are some tips for writing and distributing press release for better off-page SEO:
- Write for your audience: When writing a press release, it’s important to keep your audience in mind. Make sure the content is relevant and interesting to the people who will be reading it. Use language and terminology that is appropriate for your target audience.
- Make it newsworthy: To be effective, a press release needs to be newsworthy. This means it needs to be something that people will care about and want to share. Examples of newsworthy topics include product launches, company milestones, industry awards, and other major events.
- Keep it concise: Press release should be concise and to the point. Keep the content focused on the main message and avoid rambling or unnecessary details. Use short sentences and paragraphs to make the release easy to read and digest.
- Include multimedia: Adding multimedia to a press release can help to make it more engaging and shareable. Include images, videos, and other multimedia elements to help illustrate the story and make it more appealing to readers.
- Use a reputable distribution service: When distributing a press release, it’s important to use a reputable distribution service that will ensure the release is seen by the right people. Look for a service that has a strong network of media contacts and can get your release in front of a wide audience.
- Follow up with media contacts: After distributing a press release, follow up with media contacts to ensure they received the release and to see if they have any questions or need more information. This can help to generate additional coverage and media attention.
Overall, writing and distributing press release requires a strategic approach and a focus on quality and relevance. By following these tips, companies can use press release to build their brand, improve their off-page SEO, and generate media coverage and attention.
How to Incorporate Press Release into Your Off-Page SEO Strategy
Incorporating press release into your off-page SEO strategy can be a powerful way to build backlinks, increase brand visibility, and generate media coverage. Here are some tips for incorporating press release into your off-page SEO strategy:
- Identify newsworthy topics: To create effective press release, you need to identify newsworthy topics that will be of interest to your target audience. Look for product launches, company milestones, industry awards, and other major events that can be turned into compelling stories.
- Write for the media: When writing a press release, remember that your audience is the media. Use a journalistic style and include quotes from company representatives or experts to add credibility and interest to the story.
- Optimize for SEO: While press release should be written for the media, it’s also important to optimize them for search engines. Include relevant keywords and links back to your website to improve your search engine rankings.
- Use a reputable distribution service: To ensure that your press release is seen by the right people, use a reputable distribution service that has a strong network of media contacts. This can help to increase the chances of your release being picked up by news outlets and other online sources.
- Follow up with media contacts: After distributing your press release, follow up with media contacts to see if they have any questions or need more information. This can help to generate additional coverage and media attention.
- Monitor your results: Monitor your press release distribution and track the results to see what kind of impact it is having on your off-page SEO. Look for increases in backlinks, media coverage, and social shares to gauge the success of your strategy.
Overall, incorporating press release into your off-page SEO strategy requires a strategic approach and a focus on quality and relevance. By following these tips, you can use press release to build your brand, improve your off-page SEO, and generate media coverage and attention.
Top 5 Free Press Release (PR) Sites
Here are the top 5 free press release sites that you can use to distribute your press release:
- PRLog: PRLog is a free press release distribution service that allows you to distribute your news to search engines, news websites, and social media networks. The site also offers tools for tracking the performance of your press release.
- NewswireToday: NewswireToday is a free press release distribution service that distributes your news to a wide range of news outlets, websites, and social media networks. The site also offers tools for monitoring and measuring the impact of your press release.
- PR.com: PR.com is a free press release distribution service that allows you to distribute your news to a wide range of media outlets, websites, and social media networks. The site also offers tools for monitoring and measuring the performance of your press release.
- 24-7 Press Release: 24-7 Press Release is a free press release distribution service that distributes your news to search engines, news outlets, and social media networks. The site also offers tools for tracking the performance of your press releases.
- OpenPR: OpenPR is a free press release distribution service that allows you to distribute your news to a wide range of media outlets, websites, and social media networks. The site also offers tools for monitoring and measuring the impact of your press releases.
It’s important to note that while these sites offer free press release distribution, they may also offer paid options with additional features and benefits. When choosing a press release distribution service, be sure to research the options and choose one that is best suited for your needs and budget.
List of 50+ Press Release(PR) Sites –
Top FAQ on Press Release Submission
What is a press release submission?
A press release submission is the process of distributing a news release to various online and offline media outlets with the goal of generating publicity and media coverage.
How do I write an effective press release?
To write an effective press release, start with a strong headline that grabs attention, use a journalistic writing style, include quotes and credible sources, and highlight the most important information at the beginning of the release.
Which are the top press release submission sites?
There are many free and paid press release submission sites available, but some of the top options include PR Newswire, Business Wire, PRWeb, and Marketwired.
Can press release submissions improve my SEO?
Yes, press release submissions can help to improve your off-page SEO by building backlinks and increasing brand visibility. However, it’s important to focus on quality and relevance when choosing which outlets to submit to.
What are the benefits of press release submissions?
Press release submissions can help to generate media coverage and publicity, improve search engine rankings through backlinks, increase brand awareness and reputation, and attract potential customers and clients.
Are there any guidelines for press release submission?
Yes, there are several guidelines that should be followed for effective press release submission, such as following journalistic writing style, avoiding jargon and excessive promotion, and ensuring that the release is newsworthy and relevant to the target audience.
What should be included in a press release submission?
A press release submission should include a strong headline, a summary or overview of the news or event, quotes from sources or experts, contact information, and a link back to your website or landing page.
Conclusion on Press Release
Press releases remain a valuable tool for generating publicity, building backlinks, and improving off-page SEO. By following best practices and submitting to relevant media outlets, businesses can increase their brand visibility, reputation, and customer base. With the right strategy and execution, press releases can help businesses stand out in a crowded marketplace and achieve their marketing and SEO goals.