What is Technical SEO? Best Beginners Guide 2023

Best Beginners Guide on Technical SEO

What is Technical SEO

Technical SEO refers to the practice of optimizing a website’s technical infrastructure in order to improve its search engine rankings. This can include things like ensuring that the website is easily crawlable by search engines, optimizing the website’s structure and hierarchy, and using appropriate tags and schema markup.

Additionally, technical SEO can also involve optimizing the website’s performance and speed, as well as ensuring that it is mobile-friendly and accessible to users with disabilities.

Elements of Technical SEO

Some key elements of technical SEO include:

  1. Crawlability: Ensuring that search engines can easily crawl and index the website’s pages. This can be done by creating a sitemap, using clean and consistent URLs, and minimizing the use of robots.txt and noindex tags.
  2. Site structure: Organizing the website’s pages in a logical and hierarchical manner, and using appropriate tags (such as H1 and H2 tags) to indicate the structure and hierarchy of the content.
  3. Performance and speed: Optimizing the website’s loading time and performance by compressing images, minifying code, and using a content delivery network (CDN).
  4. Mobile-friendliness: Making sure that the website is accessible and easy to use on mobile devices, by using responsive design and mobile-friendly tags.
  5. Accessibility: Ensuring that the website is accessible to users with disabilities, by using appropriate tags and providing alternative text for images.
  6. HTTPS & SSL : Ensuring the website has a Secure Sockets Layer (SSL) certificate and uses HTTPS protocol for secure communication.
  7. Schema markup: Adding structured data to the website’s HTML code in order to provide additional context to search engines about the content on the website.
  8. Internationalization & localization: Creating a website that is easily accessible to users from different countries and cultures, by using hreflang tags and providing translated versions of the website’s content.

How to improve Crawlability of website?

Here are some ways to improve the crawlability of a website:

  1. Create a sitemap: A sitemap is a file that lists all the URLs on a website, and it helps search engines understand the structure of the website. It’s important to ensure that the sitemap is up-to-date and includes all the important pages on the website.
  2. Use clean and consistent URLs: Search engines prefer URLs that are easy to read and understand, so it’s important to use clean and consistent URLs that include keywords relevant to the page’s content.
  3. Minimize the use of robots.txt and noindex tags: Robots.txt is a file that tells search engines which pages on a website should not be crawled, while noindex tags tell search engines not to index a page. Overuse of these tags can prevent search engines from crawling important pages on the website.
  4. Internal linking: Internal linking is the process of linking one page of your website to another page within your website. This helps search engines understand the structure of the website, and it helps users navigate the website more easily.
  5. Make sure the website is accessible: Making sure that the website is accessible to everyone, including users with disabilities, by using appropriate tags and providing alternative text for images.
  6. Use structured data: Adding structured data to the website’s HTML code can provide additional context to search engines about the content on the website, which can help improve crawlability.
  7. Monitor and fix broken links: Broken links can prevent search engines from crawling important pages on the website, so it’s important to monitor and fix broken links as soon as possible.
  8. Submit your sitemap to search engines: Once you have your sitemap ready, submit it to the major search engines, such as Google, Bing, and Yandex. This will help them find and crawl your website’s pages more efficiently.

How to improve Site structure of website?

Here are some ways to improve the site structure of a website:

  1. Organize pages into a logical hierarchy: Create a clear and logical structure for the website’s pages, grouping them into categories and subcategories as appropriate.
  2. Use appropriate tags: Use heading tags (such as H1 and H2) to indicate the structure and hierarchy of the content on each page, with the H1 tag typically being used for the main title of the page, and H2 and H3 tags being used for subheadings.
  3. Use breadcrumb navigation: Breadcrumb navigation provides a trail of links that allows users to understand where they are on the website, and it helps search engines understand the structure of the website.
  4. Use a clear and consistent layout: Use a consistent layout for all the pages on the website, with the main navigation menu in the same location on each page.
  5. Use a search function: A search function on a website can help users find the information they are looking for more easily and it also can help search engines understand the relevance of the content on the website.
  6. Optimize URLs: Keep URLs simple and descriptive, including keywords relevant to the page’s content and using hyphens to separate words.
  7. Use internal linking: Use internal linking to help users and search engines navigate the website more easily, by linking relevant pages together.
  8. Optimize images and videos: Use appropriate file names and alt tags for images and videos, which will provide additional context to search engines about the content on the website.

By following these guidelines, you’ll be able to create a website structure that is both user-friendly and search engine friendly.

How to Improve Website Performance and Speed

Here are some ways to improve the performance and speed of a website:

  1. Compress images: Optimize images by compressing them, which will reduce their file size and speed up the website’s loading time.
  2. Minify code: Minifying code means removing unnecessary characters, such as whitespace and comments, from the HTML, CSS, and JavaScript files. This can significantly reduce the file size and improve the website’s loading time.
  3. Use a Content Delivery Network (CDN): A CDN is a network of servers located in different regions around the world, which can help speed up the website’s loading time by serving content from a server that is geographically close to the user.
  4. Use browser caching: Browser caching allows the browser to store some of the website’s files, such as images and CSS files, locally on the user’s computer, so that they don’t have to be downloaded again when the user visits the website again.
  5. Reduce the number of HTTP requests: Each time a page loads, the browser makes a number of HTTP requests to the server to retrieve the different parts of the page, such as images, CSS files, and JavaScript files. By reducing the number of these requests, you can speed up the website’s loading time.
  6. Use HTTP/2 or HTTP/3: HTTP/2 and HTTP/3 are newer versions of the HTTP protocol, which can help speed up the website’s loading time by allowing multiple requests to be sent over a single connection and by compressing headers.
  7. Optimize database queries: Optimize database queries to reduce the amount of time it takes for the server to retrieve and process the data.
  8. Use a performance monitoring tool: Use a performance monitoring tool, such as Google Analytics, to track the website’s performance and identify areas that need improvement.

By implementing these techniques, you’ll be able to improve the website’s performance and speed, which can lead to better user experience and higher search engine rankings.

How to Improve Mobile-friendliness

Here are some ways to improve the mobile-friendliness of a website:

  1. Use responsive design: A responsive design automatically adjusts the layout of the website to fit the screen size of the device being used. This ensures that the website is easy to use on different devices, including smartphones and tablets.
  2. Use mobile-friendly tags: Mobile-friendly tags, such as the “viewport” meta tag, tell the browser how to adjust the website’s layout for different screen sizes.
  3. Optimize images and videos: Optimize images and videos by compressing them, which will reduce their file size and speed up the website’s loading time on mobile devices.
  4. Keep the button size and spacing in mind: Make sure that buttons and links are large enough to be easily tapped on a mobile device, and keep in mind the finger size when placing them on the page.
  5. Optimize the website’s navigation: Make sure that the website’s navigation is easy to use on a mobile device, by using a clear and consistent layout and by keeping the main navigation menu in the same location on each page.
  6. Avoid using flash: Flash does not work on most mobile devices, so it’s important to avoid using it on a mobile-friendly website.
  7. Test the website: Test the website on different mobile devices, and check for any issues such as broken links, missing images, or incorrect layouts.
  8. Use Google’s Mobile-Friendly Test and the PageSpeed Insights tools: Use Google’s Mobile-Friendly Test and the PageSpeed Insights tools to test the website and get suggestions on how to improve its mobile-friendliness.

By following these guidelines, you’ll be able to create a mobile-friendly website that is easily accessible and easy to use on a wide range of devices.

How to add Schema markup

Here are a few ways to add schema markup to a website:

  1. Use a schema markup generator: There are several schema markup generators available online, such as Google’s Structured Data Markup Helper, that can help generate the necessary code for different types of schema markup.
  2. Manually add the code: You can also manually add the schema markup code to the website’s HTML code. This will require knowledge of the schema.org vocabulary and the ability to edit the website’s code.
  3. Use a plugin: If you are using a popular Content Management System (CMS) like WordPress, you can use a plugin to add schema markup to your website. Some popular schema markup plugins for WordPress include All In One Schema Rich Snippets and WP SEO Structured Data Schema.
  4. Use Google Tag Manager: If you are using Google Tag Manager, you can add schema markup to your website without having to edit the website’s code.
  5. Hire a developer: You can also hire a developer to add schema markup to your website. This is especially useful if you have a complex website or if you’re not comfortable editing code.

Once the schema markup is added to the website, you can use Google’s Structured Data Testing Tool to check if the schema markup is implemented correctly. This tool allows you to test and validate your schema markup.

It’s worth noting that adding schema markup is an ongoing process, as you will need to keep updating it when you make changes to your website’s content.

 

Conclusion of Technical SEO

Technical SEO is an important aspect of search engine optimization (SEO) that involves optimizing a website’s technical infrastructure to improve its search engine rankings. This includes elements such as crawlability, site structure, performance and speed, mobile-friendliness, accessibility, HTTPS & SSL, schema markup, and internationalization & localization.

By addressing these elements and ensuring that they are optimized, a website can be made more search engine friendly and improve its visibility in search engine results pages (SERPs).

Some of the ways to optimize these elements include creating a sitemap, using clean and consistent URLs, compressing images, minifying code, using a CDN, using responsive design, and adding schema markup. It’s important to note that Technical SEO is an ongoing process that requires regular monitoring, testing, and updating.

 

You can also hire a top SEO Agency for your website different-2 SEO tasks. A good SEO Agency can be profitable for your website or business website. Read more.

Click to rate this post!
[Total: 1 Average: 5]