Web Viral Trends
Have you ever wondered what makes some content go viral on the web? Why do some videos, memes, articles, or images get millions of views, shares, and comments while others barely get noticed? What are the secrets behind viral content creation and marketing?
In this blog post, we will explore the concept of virality and the factors that influence it. We will also share some tips and best practices on how to create and promote viral content for your brand or business.
What is Virality?
Virality is the phenomenon of online content achieving a high level of awareness and popularity due to shares and exposure on social media networks, news websites, aggregators, email newsletters, and search engines. Viral content can be in any format, such as text, image, video, audio, or interactive media.
Virality is measured by various metrics, such as views, likes, comments, shares, mentions, clicks, impressions, and conversions. However, there is no definitive threshold or formula to determine whether a piece of content is viral or not. It depends on the context, audience, and goals of the content creator.
How to Make Your Content Go Viral on the Web
You’ve probably seen some content on the web that gets millions of views, shares, and comments. You might have wondered how they did it. What’s the secret behind viral content? How can you create something that spreads like wildfire online?
In this blog post, we’ll show you what virality is and what makes some content go viral. We’ll also give you some tips and tricks on how to create and share viral content for your brand or business.
What Does It Mean to Go Viral?
Going viral means that your content gets a lot of attention and popularity online. It happens when people share your content with others on social media networks, news websites, aggregators, email newsletters, and search engines. Viral content can be anything, such as text, image, video, audio, or interactive media.
There are different ways to measure virality, such as views, likes, comments, shares, mentions, clicks, impressions, and conversions. But there is no fixed rule or formula to say whether a piece of content is viral or not. It depends on the context, audience, and goals of the content creator.
What Makes Content Go Viral?
There is no simple answer to this question. Virality depends on many factors, such as the content itself, the platform it is shared on, the timing of its release, the audience it reaches, and the emotions it evokes. But based on research and expert opinions, we can identify some common elements that make content more likely to go viral:
- Relevance: Viral content is relevant to its target audience and their interests, needs, and preferences. It also taps into trending topics or current events that people are already talking about or searching for online.
- Value: Viral content provides value to its audience in some way. It can be informative, educational, entertaining, inspiring, or useful. It can also solve a problem, answer a question, or offer a new perspective.
- Emotion: Viral content triggers an emotional response in its audience. It can make them laugh, cry, smile, angry, surprised, or curious. Positive emotions tend to drive more virality than negative ones. However, any emotion that is strong enough to motivate people to share the content with others can contribute to virality.
- Uniqueness: Viral content stands out from the crowd. It is original, creative, unexpected, or controversial. It challenges the status quo or breaks the norms. It also has a catchy title or headline that grabs attention and sparks curiosity.
- Simplicity: Viral content is easy to consume and understand. It has a clear message and a simple format. It avoids jargon or technical terms that might confuse or alienate the audience. It also has a clear call-to-action that tells the audience what to do next.
- Social Proof: Viral content benefits from social proof. This means that people are more likely to trust and share something that has already been shared by others they know or respect. This can include influencers, celebrities, experts, friends, family members, or peers.
How to Create and Promote Viral Content?
Creating viral content is not an exact science. There is no guarantee that your content will go viral even if you follow all the best practices. However, there are some steps you can take to increase your chances of creating and promoting viral content:
- Know Your Audience: Before creating any content, you need to know who your audience is and what they want. Do some market research and use analytics tools to understand your audience’s demographics, psychographics, behavior, and preferences. Create buyer personas and tailor your content to their needs and interests.
- Choose Your Platform: Depending on your content format and goals, you need to choose the right platform to share your content. Different platforms have different features, algorithms, and audiences that affect the virality potential of your content. For example, YouTube is ideal for video content, Instagram is great for visual content, and Twitter is perfect for short and snappy content. Choose the platform that suits your content best and optimize it accordingly.
- Create Engaging Content: Use the elements of virality discussed above to create engaging content that resonates with your audience. Write catchy headlines, use high-quality images or videos, include relevant keywords, and add value to your audience. Make sure your content is original, creative, and unique. Avoid plagiarism or copying others’ ideas.
- Promote Your Content: Once you have created your content, you need to promote it to reach a wider audience. Share your content on social media platforms and encourage your followers to like, comment, and share it. Use hashtags, tags, or mentions to increase your visibility and reach. You can also leverage email marketing, influencer marketing, guest posting, or paid advertising to boost your exposure and traffic.
- Analyze Your Results: To measure the success of your content and learn from your mistakes, you need to analyze your results. Use analytics tools to track various metrics, such as views, shares, comments, clicks, impressions, and conversions. Identify what worked well and what didn’t. Use the insights to improve your future content and marketing strategies.
Some Examples of Viral Contents:
- Simpsonize Me: A website that allowed users to upload their photos and turn them into Simpsons characters. It was launched in 2007 as part of a promotion for The Simpsons Movie and generated millions of visits and shares.
- The Hipster PDA: A tongue-in-cheek term for a low-tech alternative to a personal digital assistant, consisting of a stack of index cards held together by a binder clip. It was coined by blogger Merlin Mann in 2004 and became a viral sensation among productivity enthusiasts.
- Great Interviews of the 20th Century: A series of articles published by The Guardian in 2007, featuring transcripts of some of the most memorable interviews in history, such as David Frost’s interview with Richard Nixon and Playboy’s interview with John Lennon. The series attracted millions of readers and sparked discussions online.
- Unleashing The Ideavirus: A free ebook written by marketing guru Seth Godin in 2000, which introduced the concept of viral marketing and how to spread ideas like viruses. The ebook was downloaded over a million times and became one of the most influential marketing books of all time.
- Recounting Remarkable Actions: A blog post written by Tim Ferriss in 2007, which featured a list of remarkable actions taken by his readers, such as quitting their jobs, traveling the world, starting businesses, and overcoming fears. The post inspired thousands of people to share their own stories and take action on their dreams.
- Miss Teen USA (Video): A video clip from the 2007 Miss Teen USA pageant, in which Miss South Carolina gave a rambling and nonsensical answer to a question about why Americans can’t locate the U.S. on a world map. The video went viral on YouTube and became one of the most viewed and parodied videos of all time.
- If Clicks Were Votes: A blog post written by Nate Silver in 2008, which analyzed the correlation between web traffic and electoral votes in the U.S. presidential election. The post used data from Google Trends, Alexa, and Hitwise to predict the outcome of the election based on online popularity. The post generated over a million views and was widely cited by mainstream media outlets.
- DylanMessaging.com: A website that allowed users to create personalized messages from Bob Dylan, using clips from his iconic music video for “Subterranean Homesick Blues”. The website was launched in 2007 as part of a promotion for Dylan’s album “The Best Of Bob Dylan” and became an instant hit among fans and celebrities alike.
- 101 Simple Meals Ready in 10 Minutes or Less: An article published by The New York Times in 2007, which featured a list of easy and delicious recipes that could be prepared in 10 minutes or less. The article appealed to busy and hungry readers who were looking for quick and healthy solutions for their meals. The article received over 2 million views and thousands of comments and shares.
- Pigeon Loves Monkey (Photo): A photo taken by photographer Chris Anderson in 2008, which captured a rare moment of affection between a pigeon and a monkey at a zoo in China. The photo went viral on social media platforms such as Reddit, Facebook, and Twitter, and received millions of likes and comments.
Creating viral content is not easy, but it is possible. By understanding the concept of virality and the factors that influence it, you can create and promote content that has a higher chance of going viral. Remember to be relevant, valuable, emotional, unique, simple, and social-proofed. Know your audience, choose your platform, create engaging content, promote your content, and analyze your results. With these tips and tricks, you can create viral content that boosts your brand awareness, traffic, and conversions. Happy creating!